Our Framework
The Sales Propeller
The Marketing Partner Sales Propeller structures the full customer journey into an acquisition and a development loop, with each phase creating momentum for the next - fueling continuous growth.
Using this model, we systematically assess your marketing and sales ecosystem to uncover gaps and inefficiencies. We then address them in a structured, step-by-step approach with actions customized to your brand and objectives.
Brand & Product Visibility
Getting seen by the right people at the right time:
- Clarity of target market
- Competitive brand positioning
- Optimized media mix
Product Relevance
Ensuring an offer which resonates with customer needs:
- Appealing product design & composition
- Compelling value proposition
- Value based pricing
Information & Advice
Providing a convincing shopping experience:
- Brand adequate sales channel(s)
- Comprehensive product information
- Lead management
Purchase Experience
Creating strong arguments for an immediate purchase:
- Sales arguments & qualified agents
- Financing, terms & conditions
- Sales motivation & incentives
Ease of Delivery
Ensuring reliable order processing and a perfect initial product impression:
- Stock & logistics handling
- Waiting time management
- Support initial product use
Satisfaction & Reviews
Strengthening positive product experience to gain customer advocates:
- Customer support
- Satisfaction control
- Complaint management / remedy
Practical Service Solutions
Delivering convenient problem-solving:
- Service organization / process
- Quality management
- Warranty & goodwill policy
Cross & Up-selling
Increasing customer value through supplementary sales:
- Accessories and complementary products
- Financial / insurance services
- Customer value management
Loyalty & Repurchase Stimuli
Creating reasons to return:
- Relationship management
- Repurchase offers
- Customer recovery